The digital marketing blog
What I learned at SEO Estonia 2025 (and why I’m still buzzing)
I started writing this blog from my hotel room in Tallinn. And now I’m back in my home office in Australia, my brain’s still buzzing with fresh insights. And honestly? I've already started implementing the good stuff. Why travel halfway around the world for an SEO...
Why your website messaging is driving clients away (and how plain English can fix it)
“We leverage holistic, bespoke solutions to optimise synergistic paradigm shifts through comprehensive strategic initiatives.” Did you just vomit a little? Good. You should. As an ex-lawyer turned SEO copywriter, I’ve seen enough professional services websites to know...
What comes first: website copy or web design?
I’ve recently rebranded from Crazy Cat Copy to Crazy Digital Creative. And this meant my website got a major overhaul. Not only did I redesign my site, I also updated my SEO keyword research. And I rewrote most of it as well as adding some new content as well. I’ve...
Why do I need a website for my small business?
This is a question that I see doing the rounds quite a bit. And you may be thinking "well, of course Rachel has plenty of reasons for having a website!" And yes, I say that every business needs a website. Why? Well, read on! Can't I simply promote my business using...
Crazy Cat VA’s 2019 in review
Well, I couldn't finish 2019 without writing a crazy cat blog - so here I am! The end of a year is a time for reflection for many people and this year, that definitely includes me. To be honest, I haven't had my ideal year but, having said that, I definitely have had...
More Online Tools for Business
In my last blog, I discussed some online business tools for: business social media posts social media scheduling and blogging If you missed that post, you can find it here. This blog will continue the online business tools theme as there's too many to fit into one...
Hi, I’m Rachel
I’m a New Zealand-born, Sydney-based freelance digital marketing human. I’m an experienced SEO copywriter and WordPress website designer. And I’m ready to help you turn your website from ‘meh’ to ‘aMehzing’.