Turning your website from ‘meh’ to ‘aMehzing’ with SEO-optimised copywriting and WordPress website design

Are you tired of liaising between your copywriter and web developer?

I’m a creative geek who’s an experienced SEO copywriter and WordPress consultant.
I’m also a legal copywriter and write Tone of Voice guidlines.
And I run WordPress and Divi theme training.

What do you get when you work with me?

I’m trained in using ethical SEO tactics, thanks to The Recipe for SEO Success.
I’ve completed Sales Page copywriting training.
I’m the WordPress Ambassador for The Clever Copywriting School.
I’ve been a copywriting awards judge.
I’m experienced in SEO keyword research, SEO-optimised copywriting and WordPress website design. This is great for you as you won’t need to be an intermediary between a copywriter and a web developer.

I’m not an Agency but rather a multi-talented chick with a kiwi accent. This means I’m responsible for the whole of your project, from start to finish.

My values


Going above and beyond to ensure I’ve met all your copywriting and WordPress needs.


Providing my services to you ethically. This includes using ethical SEO practices. And I won’t plagiarise copy from your competitors’ websites.


Incorporating a bit of playfulness helps fill both you and I with joy, making our working relationship much more enjoyable.


I love to understand your business and your customers. This ensures my SEO copy and website design connects to your ideal humans.


I keep you up-to-date with my progress on your project and am honest in my advice to you.


I’ve always believed that I’ll never stop learning. This is why I keep up-to-date with my SEO knowledge and continue to expand my copywriting and WordPress skills.

After already launching our recent workshop sales page, I engaged Rachel to review the page to ensure maximum results. Not only did Rachel respond very quickly to our request, she made the sales page work wonders! I had no idea how important her changes were. I trust Rachel’s advice implicitly. She will now be the only copywriter I recommend, even to all of my clients.

Suzanne Walker

Clear Path Accounting

Rachel is an absolute gem. We have used her for blog posts previously but have recently engaged her to redesign our website and revamp the copy. Rachel made the whole process seem easy, communicated the whole way through, was quick to answer any queries and assist. I’d have no hesitation in recommending her and will continue to use her services for our SEO.

Kylie Sultana

Creo Wealth

Not only is she kind, friendly and super professional, but she truly goes above and beyond for her clients. She fixed the responsiveness issues my WordPress website was having and tidied up a whole host of other things I hadn’t even noticed. Her communication skills are EXCELLENT, and I felt confident and comfortable the entire time with her at the helm. She delivered the project well ahead of time, and took all the stress out of the process. I will definitely be working with Rachel again! I highly recommend her for your website (and copywriting) needs.

Zoe Simmons

Zoe Simmons Copywriter

Who I am

While studying at university, I worked part-time for the editorial department of Reuters for over three years. This is what got me interested in writing. And before I became a lawyer, I completed a short contract role with The Christchurch Press.

My Tone of Voice training came by practicing family law, where I wrote a lot of affidavit evidence for clients. But as the internet gained popularity, the law firms I worked for wanted me to help with marketing. This led me to write or contribute to law-related newspaper articles and blog posts. And for a little while, I was a contributing author of a couple of legal texts for LexisNexis.


Fun facts

I’m an ex-lawyer

I’ve played trumpet in an orchestra for Nelson Mandela

I’m a crazy cat lady

Image of Rachel Amies who's wearing a dark blue top, white cat earrings and sitting down at a bench. The bench backs onto a brick wall that is painted colourfully.

My credentials

How it all started…


University career

I studied towards a Bachelor of Music (Performance) before switching to a Bachelor of Laws and Bachelor of Arts (Criminology)


Admitted as a barrister & solicitor

I worked as a solicitor and was also self-employed a couple of times as a barrister


Moved countries

I relocated from New Zealand to Sydney, Australia where I continued to practice law


Career change

While I gave up legal practice, I used my legal experience and knowledge in a variety of other roles


Crazy Cat VA was born

While I love domestic and international travel, I grew tired of commuting to and from work. And the extra time I’ve saved by not commuting allows me to suport more business owners like you


Rebranded to Crazy Cat Copy

I rebranded as business owners loved my way with words. And they appreciated my WordPress skills as well


Rebranded to Crazy Digital Creative

I’m a one-stop shop for SEO keyword research, SEO-optimised copy and WordPress website design. This means you don’t need to liaise with separate businesses to turn your website from ‘meh’ to ‘aMehzing’. And you get a more personal touch than you’d get from a large digital marketing agency

As featured in

Image shows the Her Story podcast logo and images of host Kylie King and guest Rachel Amies from Crazy Digital Creative