Website and content audits
Identifying how to turn your WordPress site from meh to a-meh-zing!
When was the last time you had a website audit?
Has anyone reviewed your website’s content recently?
Concerned that your website isn’t ranking well for SEO?
Well my website and content audit is here to help. It’s an obligation-free, fixed-price service. And it’s designed to give you peace of mind through honest feedback from a tech-savvy expert.
We all get told to have our vehicles serviced regularly. After all, it ensures we’re kept safe on the road and it avoids expensive mechanic bills down the track.
Well, the same applies to your website and its content.
Why?
It’s like a health checkup for your WordPress site.
Auditing and maintaining your website ensures it keeps running smoothly. And they help uncover hidden issues such as:
- slow-load pages
- broken links
- technical issues
- any holes in your website content
- why your site may not be ranking well for SEO
And a whole bunch of other stuff.
Hi, I’m Rachel
And I’ve been building WordPress websites for a while now. Not only that, I’m also the WordPress ambasador for Kate Toon’s Clever Copywriting School. Being an ambassador allows me to help other copywriters with their WordPress sites.
I also am an experienced SEO copywriter and have completed advanced SEO training. I’ve helped many businesses with their SEO website, sales page and blog content.
But I’m also here to help you. After being a WordPress geek and an SEO copywriter puts me in the perfect position to do a WordPress website and content audit.
The benefits of a website and content audit
Gain insights into your website’s performance
Learn how to improve visitor experience
Identify any existing vulnerabilities in your website
Pinpoint any technical issues
Learn what holes there are in your written content
Find out how to improve your site’s SEO
Not only does a website and content identify issues with your website, SEO or content. I’ll also provide recommendations on how to fix them.
I recently engaged Rachel to help me with my website which was a nightmare after having it created overseas. She was extremely helpful, making every step easy along the way which is great for non-technical people. I would not hesitate to recommend her or use her again if needed.
I engaged Rachel to write some blog posts for our financial services business. Rachel is amazing to deal with and understands our business and the compliance that comes with it. She has also written sales pages and has completed SEO audits of our WordPress site. She is now our go-to person for all things relating to copy and WordPress.
Working with Rachel has been an ABSOLUTE BREEZE! Not only is she kind, friendly and super professional, but she truly goes above and beyond for her clients. She fixed the responsiveness issues my WordPress website was having and tidied up a whole host of other things I hadn’t even noticed. Her communication skills are EXCELLENT, and I felt confident and comfortable the entire time with her at the helm. She delivered the project well ahead of time, and took all the stress out of the process. I will definitely be working with Rachel again! I highly recommend her for your website (and copywriting) needs.
My website and content audit packages
Basic audit
$797
- WordPress website with 15 pages or less
- WordPress audit: Inclusions: review WordPress settings, plugins, theme settings, Google Analytics and Google Search Console setup, broken link scan
- SEO audit: review image optimisation, image alt tags, page speed, title tags, meta descriptions, internal linking, mobile responsiveness, navigation, Google Business Profile, backlink audit, social media links
- Content audit: review for duplicate content, determine whether content is up-to-date, is it written for for your ideal humans, review call-to-actions
- An audit report with recommendations
Intermediate audit
$997
- Same as the basic audit but with additional SEO analysis
- Additional SEO analysis: check Domain Authority of website and SEO ranking analysis of up to 15 pages
- An audit report with recommendations
Advanced audit
$1597
- Same as the intermediate audit but with additional SEO analysis
- Additional SEO analysis: Competitor analysis for up to three competitors
- An audit report with recommendations
Frequently-asked questions
What's WordPress?
Can't I just get one of those free SEO audits?
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only examine what’s visible from the outside. There’s no insight into Google Analytics or search data. My analysis includes unique metrics you won’t get otherwise
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provide very generic, broad recommendations which still need interpretation and customisation. I tailor my advice specifically to issues found on your individual website
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lack the human insight and context I bring as a WordPress and SEO copywriting consultant. I’m able to audit your website with your business goals, content and audience in mind. Automated solutions miss holistic connections
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often leave crucial issues untouched while emphasising less impactful problems. My recommendations focus on the factors most likely to provide a return on investment
I'm confident that my website developer built my website well. So why bother with an audit?
What do I need to provide you before you start the website and content audit?
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Administrator access to your WordPress website
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viewer access to your Google Analytics
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viewer access to your Google Search Console
What if I don't have time to work through your recommendations?
When I give you my recommendations, I’ll give you an estimate of how much it’ll cost for me to help you work through them. You’ll have 30 days to accept my estimate (under my terms and conditions).
How long does the audit process take?
I complete most of my audits within 14-21 days. It will vary depending on what other projects I’ve got on at the time. But I’ll give you a completion date when you book in your audit.
What if I have additional questions after receiving the audit report?
What's a backlink audit?
It identifies potential issues that might be negatively impacting your website’s Domain Authority. In turn, this can have a negative impact on your website’s SEO.
Why are backlink audits important?
There’s this thing called ‘toxic’ backlinks. Google and other search engines don’t like them. It’s therefore important to analysis your website’s backlinks, to identify any toxic backlinks. And then deal with them appropriately so that it doesn’t impact your search engine rankings.
Why should I have a competitor analysis done?
It’s important to stay ahead of your closest competitors. A competitor analysis includes checking out their keyword usage and reviewing their website. This can help identify gaps in your website and also identify gaps in theirs. The result? I can recommend content that fills in those gaps.
I'm a small business owner, not a tech wizard. How do you ensure I understand your audit report and recommendations?
How often should I get these audits done? Is it a one-time fix or an ongoing love affair with my website?
Do you have any success stories to share about turning websites from 'meh' to 'aMehzing'?
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a lot of images on their website that they weren’t using, and
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the images weren’t optimised for SEO (including issues with image sizes)
Book in your website and content audit today
The sooner you book it in, the sooner you can improve your website.