Legal copywriter

An SEO-trained copywriter who’s legally qualified

A photo of Rachel Amies holding open an old leather-bound book. She's an ex-lawyer who is now a legal copywriter. This photo is on her freelance legal copywriter services page.

Struggling to find time to write compelling content to promote your legal practice?

Do you want to be known as the authority in your legal practice area?

Want to ensure that your ideal client understands the legal services you offer?

The practice of law is more demanding than ever. And it’s definitely more competitive, especially in today’s digital world. Which means you probably don’t have enough hours in the day to dedicate to your digital marketing.

But you also need to ensure that you stand out from your competitors.

Well, that’s where I come in as a legal copywriter.

Photo of Rachel Amies sitting in a red leather chair reading Influence is your superpower by Zoe Chance. Rachel is a legal writer and this photo appears on her legal copywriter services page.

Meet your awesome legal writer

I’m Rachel Amies, a freelance legal copywriter based in Sydney, Australia.

I’m an SEO-trained legal writer who mainly writes website, sales page and blog content.

Want to know the best part? I’m an ex-lawyer who practised law in Sydney and across New Zealand for eight years. Plus I’ve got experience co-authoring, editing and updating legal texts.

This means legal copywriting comes naturally to me.

Who I work with

I work with a variety of law-based businesses and organisations, including:

Law firms

Sole practitioners


Legal publishers

Insolvency practitioners

Service-based businesses whose content needs to follow their industry rules

Legal content is a crucial part of a law firm’s digital marketing

Why? Many people seeking legal advice aren’t legally trained. And by the time they go to see a lawyer, they’re feeling emotional or stressed. Usually both.

This means your website visitors need to understand how you can help them. So, while they don’t understand all the legal details, they do know they need your legal expertise.

That’s why you need:

  • SEO-optimised website, sales page and blog content that gets your legal practice found online
  • Legal content that your target market understands

And it’s also why you need a freelance legal copywriter who can bridge the gap between you and your target audience.


Client Perspective

I engaged Rachel to write some blog posts for our financial services business. Rachel is amazing to deal with and understands our business and the compliance that comes with it. She has also written sales pages and has completed SEO audits of our WordPress site. She is now our go-to person for all things relating to copy and WordPress.

Kylie Sultana

Creo Wealth

How I can help you

Use a freelance legal copywriter so you can get back to what you do best

Let’s chat to see how we can work together