I'm an ex-lawyer turned SEO and AI visibility strategist helping professional services firms understand what’s limiting their visibility, fix the right problems and attract more qualified leads.

What's it like to work with me?

Don't take my word for it.

Here's what clients have said about projects
we've worked on.

Strategy Testimonials

We definitely appreciate your insight and think that your assessment is both in line with ours and expands on our thoughts with your expertise … We can tell that you take great pride in your work and we’d be pleased to work with you further.

Blair
Principal Solicitor, Melbourne law firm

Rachel is amazing to deal with and understands our business and the compliance that comes with it.

Kylie Sultana
Practice Manager, Creo Wealth

Honestly, of all the people we contacted you stood out by a mile as a fit for us.

Paula
Practice Manager, same Melbourne law firm
Suzanne has blond curly shoulder length hair and is smiling at the camera.

I trust Rachel's advice implicitly.

Suzanne Walker
Strategic Business Advisor, Clear Path Accounting

Website Testimonials

Diana Ioppolo with long black hair smiling at the camera.

Working with Rachel was a breeze from the very beginning. I understood the process and what to expect before she delivered not only what I requested, but more. She picked up on things I hadn’t considered and made proactive suggestions to make my website pop, as well as making it easy to read and
user-friendly.

Diana Ioppolo
Chris Carter wearing dark pants and top, wearing his ID on his left arm. He's standing in his old high school's woodwork classroom.

Rachel did an awesome job on my Western Sydney Simple Fix website and would recommend her to anyone wanting to do a website or maintenance / improvements to their website.

Chris Carter
Headshot of Zoe Simmons not looking at the camera. She has dark pink hair and is wearing lipstick.

Working with Rachel has been an ABSOLUTE BREEZE! Not only is she kind, friendly and super professional, but she truly goes above and beyond for her clients. She fixed the responsiveness issues my WordPress website was having and tidied up a whole host of other things I hadn’t even noticed. Her communication skills are EXCELLENT, and I felt confident and comfortable the entire time with her at the helm. She delivered the project well ahead of time, and took all the stress out of the process. I will definitely be working with Rachel again! I highly recommend her for your website (and copywriting) needs.

Zoe Simmons
Sarah Skinner has shoulder-length dirty blonde hair and is smiling at the camera. She's wearing a green top with white spots on it and a neckless.

Rachel has been a delight to work with. I recently engaged her to create the content for my website. The brief was casual but professional and I didn’t really know what I wanted to say but Rachel listened and produced an outstanding result. Rachel’s delivered exactly what I was after even though I didn’t know what I was after. I definitely recommend Rachel and would absolutely use her again!

Sarah Skinner
Nick Bhasin looking directly at the camera wearing a light blue shirt and a denim blue suit jacket with a light grey background.

Rachel built my writing portfolio site. She was extremely professional and capable. She presented me with several options to help guide me towards something I was really happy with. She was very communicative throughout the process, patiently accommodating my schedule. I always felt like customer satisfaction was her top priority. It was a pleasure to work with her.

Nick Bhasin
Rachel Townsend is wearing a white top in a white room with a lovely green plant. She's got shoulder length hair and is smiling at the camera.

I recently engaged Rachel Amies to redesign my WordPress website. Rachel was easy to work with, listened to what I wanted/needed, and kept me informed at all stages. Her attention to detail and passion for what she does shows what an amazing web designer she is. Highly recommend Rachel for any website work you need for your business.

Rachel Townsend
Administration specialist

Retainer Testimonials

Kylie Thomas standing in a doorway wearing glasses and smiling at the camera.

Rachel is exceptional and has truly taken the stress out of ‘blogging’. Quality of work is second to none and extremely customer focussed. I am very grateful for Rachel and her ongoing support.

Kylie Thomas
HR Expert, DreamstoneHR
Diane Nazaroff has shoulder length brown hair and is smiling at the camera. She's wearing a purple top with a navy suit jacket.

I just wanted to say that I'm thrilled someone recommended you to me and I hope I didn't burn you out with all of my questions about WordPress. Thank you for being so patient with me.

I'll keep your details because you never know when I might need fantastic WordPress support in the future.

Diane Nazaroff
Former Communications Manager, Homeward Bound Projects

Rachel is an absolute gem. We have used her for blog posts previously but have recently engaged her to redesign our website and revamp the copy. Rachel made the whole process seem easy, communicated the whole way through, was quick to answer queries and assist. I'd have no hesitation in recommending her and will continue to use her services for our SEO.

Kylie Sultana
Practice Manager, Creo Wealth
Headshot of Alyce Moussa with long dark brown hair wearing a white button-up shirt.

We love working with Rach who has been helping us with SEO optimised blogs for our client. Rachel is reliable, timely and a pleasure to work with.

Alyce Moussa

Training Testimonials

Melinda Leyshon with shoulder length hair smiling at the camera.

Rachel’s span of knowledge is incredible. She delivered CRM training for our team (without making me feel silly for asking the obvious!), graciously sharing information and taking the time to explain things thoroughly. Because of her extensive skillset she’s my first choice when we’re under the pump and I need templates, automations, technical help or copy assistance. She’s willing to go the extra mile and, most importantly, is a deliciously lovely person.

Melinda Leyshon
Award-winning communications specialist
Jaimie Abbott is smiling at the camera and has long chocolate brown wavy hair. She's wearing a white top with a buttoned-up pink suit jacket and holding a microphone.

Rachel's copywriting on LinkedIn is a standout. I am grateful she presented to my PR Club members all about copywriting.

Jaimie Abbott
Keynote speaker & Speaking coach, Jaimie Abbott

Think we might work well together?

Tell me what’s happening in your business and let’s work out whether I’m the right human to help.