Strategy for professional service firms
SEO strategy with a clear purpose
Find out what's holding you back
Work out what matters first
Know what can safely wait
Stop guessing what to fix
Make sense of your SEO, AI visibility and website before you spend time and money fixing the wrong things.
You know something isn't working. Knowing what is another story.
Maybe your firm barely shows up in Google. Maybe AI search tools seem unaware you exist. Or people are finding your website, but the right enquiries aren't coming through.
The frustrating thing is that it's not always obvious what needs fixing.
The issue could be your SEO, unclear positioning, outdated content, technical problems or several things quietly ganging up on you.
So before you rewrite every page, publish another stack of blog posts or burn your website down and start again, let's figure out what deserves your attention.
My SEO consultation helps you understand what's getting in the way and prioritise your next steps.
You know something isn't working. Knowing what is another story.
Maybe your firm barely shows up in Google. Maybe AI search tools seem unaware you exist. Or people are finding your website, but the right enquiries aren't coming through.
The frustrating thing is that it's not always obvious what needs fixing.
The issue could be your SEO, unclear positioning, outdated content, technical problems or several things quietly ganging up on you.
So before you rewrite every page, publish another stack of blog posts or burn your website down and start again, let's figure out what deserves your attention.
My SEO consultation helps you understand what's getting in the way and prioritise your next steps.
Meet your SEO & AI Visibility Strategy Intensive
90 minutes. One focused SEO consultation. And a much clearer idea of what the heck needs to happen next.
My strategy work is for established firms that know their website and online visibility could be working harder, but don't want to throw more money at SEO, content or a website without knowing where the real problems lie.
Before we meet, I'll do some strategic detective work of my own.
I’ll review your website alongside your Google Analytics and Google Search Console data, current search visibility and relevant competitors to get a clearer picture of what’s helping, what’s getting in the way and where your biggest opportunities appear to be.
How far we dig depends on the level of strategy your firm needs. More on that below.
Then we'll spend 90 minutes together making sense of what I've found.
We'll look at what's working, what's not and where the biggest opportunities lie across your SEO, AI visibility, website content and technical foundations.
Most importantly, we'll work out what deserves your attention first. And what doesn't.
After our session, I'll turn everything we've uncovered into a practical, prioritised SEO & AI Visibility Action Plan so you know what to tackle now, what what comes next and what can safely wait.
You'll also have email follow-up support afterwards, so if a question pops into your head once you've had time to digest everything, you can ask it.
There's no obligation to work with me on the implementation.
Take the plan and action it yourself. Hand it over to your internal marketing team or existing agency. Or, if you'd like my help putting it into practice, we can talk about that too.
90 minutes. One focused SEO consultation. And a much clearer idea of what the heck needs to happen next.
My strategy work is for established firms that know their website and online visibility could be working harder, but don't want to throw more money at SEO, content or a website without knowing where the real problems lie.
Before we meet, I'll do some strategic detective work of my own.
I’ll review your website alongside your Google Analytics and Google Search Console data, current search visibility and relevant competitors to get a clearer picture of what’s helping, what’s getting in the way and where your biggest opportunities appear to be.
How far we dig depends on the level of strategy your firm needs. More on that below.
Then we'll spend 90 minutes together making sense of what I've found.
We'll look at what's working, what's not and where the biggest opportunities lie across your SEO, AI visibility, website content and technical foundations.
Most importantly, we'll work out what deserves your attention first. And what doesn't.
After our session, I'll turn everything we've uncovered into a practical, prioritised SEO & AI Visibility Action Plan so you know what to tackle now, what what comes next and what can safely wait.
You'll also have email follow-up support afterwards, so if a question pops into your head once you've had time to digest everything, you can ask it.
There's no obligation to work with me on the implementation.
Take the plan and action it yourself. Hand it over to your internal marketing team or existing agency. Or, if you'd like my help putting it into practice, we can talk about that too.
You'll leave knowing what deserves your attention, and what doesn't
By the end of the Strategy Intensive, you'll have a much clearer picture of what's helping your visibility, what's getting in the way and where your biggest opportunities lie.
We'll have worked through the findings together, so you won't simply receive a list of recommendations with no idea why they matter.
You'll understand:
- what appears to be limiting your visibility in Google and AI search
- where your website content or technical foundations may be getting in the way
- which opportunities are most relevant to your firm and its goals
- what deserves attention now, what comes next and what can safely wait
- whether you need more SEO, new content, website changes or something else entirely
And you’ll have a practical, prioritised Action Plan showing you where to go from there.
So, what am I actually looking at?
It depends on what’s happening with your firm, but my pre-session research may include:
Search visibility
What you’re currently ranking for and where opportunities may be hiding
Analytics & Search Console
What the data tells us about how people are finding and using your website
Key website pages
How clearly your priority pages communicate what you do to humans, search engines and AI tools
Competitors
Who else is showing up and what we can learn from the search landscape around you
Technical foundations
Anything that could be making it harder for search engines to crawl, understand or surface your website
AI visibility
How clearly AI tools like ChatGPT can understand your business, services and expertise
The Strategy Intensive could be a good fit if ...
- You know your website or search visibility could be working harder, but you're not sure what's getting in the way
- You've got a relatively focused website and need clarity on what deserves attention first
- You're considering investing in SEO, content or website changes and want to make sure you're solving the right problem first
- You've got plenty of ideas (or a very long website to-do list) but no clear sense of what will actually make a difference
- You want an experienced outside perspective before deciding what to tackle yourself, hand to your team or get help implementing
Your investment
SEO & AI Visibility Strategy Intensive
$1,500
For firms that need to understand what's getting in the way and what to tackle first.
What's included:
-
Strategic review of up to 6 key website pages
-
Google Analytics and Search Console review
-
Current search visibility and rankings review
-
Focused competitor research
-
90-minute strategy session
-
Prioritised SEO & AI Visibility Action Plan
-
7 days of follow-up email support
Comprehensive SEO & AI Visibility Strategy Intensive
From $3,500
For firms that need to work out how their positioning, website, content and visibility should work together.
What's included:
-
Strategic review of up to 15 key website pages
-
Deeper Google Analytics and Search Console review
-
Broader search visibility and rankings review
-
Positioning and messaging analysis
-
90-minute strategy session
-
Comprehensive SEO & AI Visibility Action Plan
-
14 days of follow-up email support
Here's how we turn "what the heck is going on?" into a plan
01. You book
We’ll start with a call to talk through what’s happening and work out which level of strategy makes the most sense.
02. I investigate
Once you’re booked in and I have the information and access I
need, I get stuck into the research. How deep I go depends on whether you’ve booked the Strategy Intensive or Comprehensive Strategy.
03. We work through it together
We meet for your 90-minute strategy session to unpack what
I’ve found, answer questions and work through the priorities.
04. I turn it into a plan
After our session, I pull everything together into your prioritised Action Plan or Comprehensive Strategy, depending on which option you’ve chosen, so you know what needs doing, in what order and why.
05. You've got time to ask questions
Once you’ve had a chance to digest everything, you can email me with follow-up questions, for 7 days with the Strategy Intensive or 14 days with the Comprehensive Strategy.
Hi, I'm Rachel
And I understand more than search results
SEO doesn’t happen in a vacuum.
Your visibility is tied to your website, positioning, content, competitors, the way your clients search and, increasingly, the way AI tools interpret and recommend businesses like yours.
That’s why I don’t look at your website through an SEO-only lens.
I’m an ex-lawyer turned SEO and AI visibility strategist, which means I bring an unusual mix of commercial thinking, professional services experience and search expertise to the table.
I’ve worked inside the kinds of environments many of my clients operate in. I understand that professional service buyers are discerning, reputation matters and getting “more traffic” means very little if it isn’t bringing the right humans closer to an enquiry.
I’m also a big believer in translating the technical stuff into easy-to-understand language.
Instead of throwing acronyms, scores and mysterious green-and-red charts at you, I’ll explain what I’m seeing, why it matters and what I think you need to do about it.
And if something doesn’t deserve your time or investment, I’ll tell you that too.
I’m here to help you make better decisions about your visibility.
The kind of feedback I like getting
We definitely appreciate your insight and think that your assessment is both in line with ours and expands on our thoughts with your expertise … We can tell that you take great pride in your work and we’d be pleased to work with you further.
Honestly, of all the people we contacted you stood out by a mile as a fit for us.
I trust Rachel's advice implicitly.
Questions you might be asking
Is the Strategy Intensive the same as an SEO audit?
Not quite. A traditional SEO audit often goes deep into every technical issue, metric and page across a website.
The Strategy Intensive is more focused. I’m looking at the issues and opportunities mostly likely to affect your visibility, then helping you work out what deserves your attention first.
If you need more broader strategic work across your positioning, messaging, content and visibility, the Comprehensive Strategy may be the better fit.
Do you implement the recommendations too?
I can, depending on what the Action Plan uncovers and what support you need.
But there's no obligation to work with me on implementation.
You can action the recommendations yourself, hand them to your internal marketing team or existing agency, or talk to me about helping with the next stage.
What if we already have an SEO agency or marketing team?
That's absolutely fine.
In some cases, an independent strategic perspective is exactly what helps everyone get clearer on priorities.
Your Action Plan can give your existing team or agency a sharper direction to work from, without replacing the people already oing good work for you.
How does AI visibility fit into SEO?
They overlap, but they're not exactly the same thing.
Traditional SEO focuses heavily on helping your website get found through search engines like Google.
AI visibility looks at how well AI tools such as ChatGPT and Claude can understand your business, recognise your expertise and potentially surface or recommend you in their responses.
The Strategy Intensive looks at both because your future clients aren't only using one way to search anymore.
What do you need from me before the session?
I’ll ask for some background on your business, website, services, ideal clients and what’s prompted you to book.
I’ll also need access to your Google Analytics and Google Search Console, along with anything else relevant to the areas we’re investigating.
The aim is to gather enough context before we meet so our 90 minutes can be spent making decisions rather than playing 20 Questions.
We're planning a new website. Should we do this first?
In many cases, yes.
If you already suspect your website needs a rebuild, the Strategy Intensive can help you work out why before you start changing everything.
That means your new website can be shaped around clearer priorities rather than carrying the same visibility problems into a shinier newer design.
How do I know whether I need the Strategy Intensive or the Comprehensive Strategy?
If your website is relatively focused and you mainly need to understand what's affecting your visibility and what to tackle first, the Strategy Intensive is likely to be enough.
If there are more moving parts (such as a larger website, multiple services or audiences, positioning and messaging qusetions, or a broader content and visibility strategy to work through), the Comprehensive Strategy gives us room to look at how those pieces fit together.
If you're not sure, book a call and we'll work out which option makes the most sense.
Ready to find out what's limiting your visibility in Google and AI search?
Book a short call to work out whether the Strategy Intensive or Comprehensive Strategy is the right starting point for your firm.
Ready to find out what's limiting your visibility in Google and AI search?
Book a short call to work out whether the Strategy Intensive or Comprehensive Strategy is the right starting point for your firm.