Crazily awesome copywriting services
Have a freelance SEO copywriter write your brand’s perfect words
Does writing your website content drive you crazy?
Are you struggling to write the perfect words for your sales page?
Perhaps you’ve got no time to write fantastic blog content?
And this is before I ask you whether optimising your content with search engine optimisation (SEO) gives you a crazy attitude!
Well, my copywriting services will help you keep your sense of humour. I’m an SEO copywriter in Sydney who loves to write copy that connects and converts your ideal human. And I optimise those words for the search engine gods.
After already launching our recent workshops sales page, I engaged Rachel to review the page to ensure maximum results. Not only did Rachel respond very quickly to our request, she made the sales page work wonders! I had no idea how important her changes were. I trust Rachel’s implicitly. She will now be the only copywriter I recommend, even to all of my clients.
Why use a freelance SEO copywriter?
My advanced SEO training and perfect writing skills lets me help you by:
- using free and paid tools to do your SEO keyword research and determine what keywords are best for you
- write your sales page, website or blog copy in your brand’s tone of voice that connects to your target audience
- write your copy in a way that maximises your SEO opportunities
I’m a huge believer of using best SEO practices and not using black hat SEO.
My awesome copywriting services
I write perfect words that makes your brand stand out from the crowd. Here are my SEO copywriting services.
SEO-optimised sales page copy
SEO-optimised website copy
SEO-optimised blog copy
Legal copywriting
Blog topic strategy
Tone of voice guidelines
My Process
How I work
Step 1
Book a chat
Book a chat to discuss your copywriting project. I’ll then put together and email you a personalised proposal.
Step 2
Briefing session
Once you’ve accepted my proposal and paid a deposit, we’ll arrange a detailed briefing session.
Step 3
SEO keyword research & writing
I’ll start off with SEO keyword research before writing your perfect words. This will be professionally proofread.
Step 4
Feedback & Fine-Tuning
You’ll have time to read the copy, ask me any questions and request amends.
Step 5
Delivery then design
Once I’ve made your amends, the copywriting process is all done. Now it’s time for your web designer to design your site. Or I can design it for you.
I engaged Rachel to write some blog posts for our financial services business. Rachel is amazing to deal with and understands our business and the compliance that comes with that. She has also written sales pages and also completed SEO audits of our WordPress website. She is now our go-to person for all things relating to copy and WordPress.
Some of the awesome brands I’ve worked with
Frequently-asked questions
What exactly is copywriting?
Copywriting is writing words for promotional or marketing purposes. It comes in many different forms, including:
- advert copy
- press releases
- flyers
- social media updates
- website content
- sales and landing pages
- blogs
- emails
The trick is to make your copy:
- clearly outlines the benefits of your product or service, and
- inspires your ideal human to take action of some sort (commonly known as a ‘call to action’). The action might be to join your email list, book a discovery call or buy your products or services.
WTF is SEO and why do I need it?
SEO is short for Search Engine Optimisation. It’s the process of writing your copy in a way that it gets found by search engines. But you also need to ensure that it’s engaging and interesting for your target audience.
It’s also important to optimise your website, sales page and blog copy for SEO so that you’ve got a wider reach online.
But it doesn’t stop there. The backend of your website should also be set up using best SEO practices. It gives you more opportunity to get found online by people who:
- haven’t heard about you yet
- are interested in the products or services you offer
What are page title tags and meta descriptions?
These are relevant to SEO copywriting. And they’re often the first thing an internet user will see if they used a search engine to find your website.
A page title tag is a short description of a web page. When you have an internet browser open, you’ll see the page title at the top of your browser window. You’ll also see it in search engine results.
A meta description is a short description about what your webpage is all about. This needs to be compelling enough to persuade a visitor to click through and check out your webpage.
Both the page title tag and meta description have character limits. So they need to be not too long and not too short.
What are your copywriting specialties?
I specialise in writing SEO-optimised copy. So I mainly write sales page copy, website copy and blog content.
I used to practise law in Australia and New Zealand. This places me in the perfect position to write jargon-free copy for law firms.
But I’ve also written for other service-based businesses such as:
- financial planners
- accountants
- insolvency practitioners
- HR specialists
- NDIS providers
- sound and music production specialists
- workplace wellbeing specialists
- Net Zero specialists
How much do you charge?
You’ll see examples of some of my pricing on my individual service pages. I charge by the project and not by the hour. This provides both you and I clarity on the scope and the cost of your copywriting project.
The average cost to design a ‘brochure’ website (without copywriting) in Australia is between $3,000 and $7,000. SEO-optimised copywriting can cost you just as much as website design, and sometimes more.
But it’s a worthwhile investment. A well-written and well-designed website can not only attract more website traffic. It can also convert your ideal leads into your perfect clients.
Get in touch for a personalised proposal.
Do you need a deposit?
Yes, for projects over $1,000 I’ll need a 50% deposit. he balance is payable seven (7) days after delivery of the first draft of your copy. Personalised payment plans for projects over $10,000 can be discussed.
For projects under $1,000, you’ll need to pay the full amount before work begins.
What information do you need to give me a proposal?
I’ll need some information about what your project is, such as whether you need website copy, sales page copy or blog copy (or a combination!) I also need to know how many pages I’m writing.
And I’ll ask about whether you also need help with website design. I’ll then use the information you give me to put together a proposal.
Book a call to chat about your copywriting requirements.
What information do you need to start my project and how do I give it to you?
Before I start your project, we’ll have a briefing call. This is usually over Zoom but it can also take place over the phone. During this call, I’ll ask you questions to get the information I need for your project.
For website and sales page copy, topics we’ll chat about include
- your target market
- your target market’s beliefs, desires and fears
- what do you want potential customers to do
- what tone of voice would you like your copy to have
- what makes your brand unique
- your competitors
Do we need to meet face-to-face?
Face-to-face meetings aren’t needed, thanks to technology. We can manage everything online via email, phone and Zoom.
When can you start working on my project?
This depends on what projects I already have booked in. Get in touch to check my availability.
Do you take on urgent projects?
Depending on my schedule, I’m sometimes able to take on urgent projects. Such projects attract a rush fee, which is usually between 25-50% of the usual project fee.
Get in touch to see if I’m available for any urgent copywriting project you may have.
How long will my project take?
This will depend on a few things including:
- when I’m able to slot your project into my schedule
- how quickly you’re able to provide feedback on any draft copy I give you
How many rounds of revisions do I get?
You’ll get three rounds of copy to review. The first round is the skeleton draft which is:
- the bare bones of your copy
- copywriting guidelines
- SEO keywords (for website, sales page and blog copy)
- details of the content for each of the webpages in the brief
After this, you’ll receive two further drafts that you can comment and revise on. I have the final version proofread by an external proofreader which I include in the project cost.
Who owns the copyright of any copywriting work you do for me?
After you’ve paid the final invoice, the copy I’ve written for you is all yours. This means you can do with it what you like.
I'm not based in Australia. Can you still help me?
I sure can. I’ve worked with businesses based in New Zealand and the UK. Technology allows me to work with you, regardless of where you’re based.
Want me to be your perfect freelance copywriter?
Then contact me today and let’s get started.
